In an age where nearly
everyone is glued to their smartphones, it is easy to forget one of the
original pioneers of “digital”: the television. Before the internet and our
modern digital age existed, people’s main source of acquiring information was
strictly through radio, television, and newspaper. With things such as Amazon’s
Alexa, the Google Dot, Siri, and Cortana, we are able to ask for the weather,
scores of a sports game, or even order products.
The digital world is moving
to an age where soon we will be able to track the analytics from seeing an
advertisement on TV, immediately visiting the site or purchasing the product, and
through the person’s IP address be able to know that the site visit/purchase is
directly a subsequent response correlated to the ad. In a video presented by www.adage.com titled “Bringing Digital
Analytics to TV”, it states how for a lot of advertisers, most of their money
is still spent on television ads. However, what these advertisers enjoy about the
digital era is the speed and ability to optimize their placement and creative
ideas.
Watch the video here: http://adage.com/videos/bringing-digital-analytics-to-tv/1300
No comments:
Post a Comment