“Data is everywhere, but it’s
what we do with that data, what insights we tap into that make it so valuable”. This article explains in depth the benefits of data
storytelling, tips and tricks on how to successfully tell stories using data,
where to get data, etc. Companies often collect data and simply sit on it, in
the sense that they do not put it to use. The data, however, if analyzed the right
way can take an average business to new heights.
It's important to start off by understanding why data storytelling and data visualization go hand in hand. Data storytelling can be described as “the blending of two worlds: hard data and human communication. It’s a compelling narrative crafted around and anchored by compelling data” while the data visualization includes analytics reports, statistics, graphs, etc.
Benefits of data storytelling go above and beyond for a business. It provides meaning and value, it helps differentiate a company from others because of the ‘stories’ being told, the information in data storytelling is credible, and it helps a company’s message stick because it engages customers. The data storytelling goes so far as giving businesses information that can be presented through different creative outlets, such as infographics, videos, reports, case studies, presentations, and more.
It's important to start off by understanding why data storytelling and data visualization go hand in hand. Data storytelling can be described as “the blending of two worlds: hard data and human communication. It’s a compelling narrative crafted around and anchored by compelling data” while the data visualization includes analytics reports, statistics, graphs, etc.
Benefits of data storytelling go above and beyond for a business. It provides meaning and value, it helps differentiate a company from others because of the ‘stories’ being told, the information in data storytelling is credible, and it helps a company’s message stick because it engages customers. The data storytelling goes so far as giving businesses information that can be presented through different creative outlets, such as infographics, videos, reports, case studies, presentations, and more.
Learn more here!
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