Netflix Uses Big Data to Improve Customer Experience

Data visualization plays a massive role for companies like Netflix. One of the most important things it is used for is consumer insights. Knowing what shows are the most popular, which ones people are requesting be added online, and even which show advertisement versions draw the most attention are essential information for the company. The big data Netflix plays a large role in how much and which Netflix Original shows to fund, which ones to pull the plug on, and which ones should have reoccurring seasons.

Companies like Netflix rely heavily on big data because if they are not carefully attentive and receptive to what people want, they can easily lose a large clientele. Something as simple as the way a show or movie poster looks can factor in what people want to watch. Analyzing the color, text, and positioning can allow the company to measure the distance between customers. Charles Smith, a software engineer, describes how: “average color of titles for each customer in a 216-degree vector over the last N days.” (wired.com article) “Visual Organizations like Netflix can ask better questions and make better business deci­sions based upon superior data, dataviz tools, and a culture that recognizes the importance of both” (wired.com article).

Read the article here: https://www.wired.com/insights/2014/03/big-data-lessons-netflix/